Johnnie Walker threatens to walk out of Thailand with Golf tournament

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Sport	2006-11-10 11:36:07-05
Johnnie Walker threatens to walk out of Thailand with Golf tournament

Bangkok, Nov 10: Riche Monde, distributor of Johnnie Walker scotch whisky, has given the government two weeks time to decide whether it will be allowed to use the logo and brand to promote the upcoming Johnnie Walker Classic golf event in Phuket. Riche Monde, has asked Thailand's new interim government, which plans to ban alcohol advertising next month to make its stand clear, or face losing the 15-year-old tournament to either South Korea or South Africa. "We are still waiting for the government to respond, and the Johnnie Walker Classic organising committee has given Riche Monde two weeks to let them know whether we will proceed with holding the tournament in Thailand," Reuters quoted the the company as saying. Reports suggest that the company has already invested around 2.7 million dollars in the tournament, which is due to be held at the Blue Canyon resort in Phuket from March 1-4. That sum included appearance fees for top players such as Ernie Els and Adam Scott, who would be allowed to pull out of the event if the venue was switched, the reports said. It is hoped the event will boost Phuket's tourism income, and golf stars including Ernie Els and Adam Scott have agreed to join the tournament. Vorathep estimated that the tournament would generate employment and at least Bt1 billion in profit for Phuket. It will be televised live to 300 million households in 62 countries, and Johnnie Walker has also committed to promoting Thailand as a golf and spa paradise during the coverage.

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