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BizBriefs
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2000-03-24 16:23:00-05
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Advertising expenditures return in Asia-Pacific
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Almost full recovery from 1997, Internet and telecommunications boost regional growth
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In 1999, all major markets in the Asia-Pacific region, with the exception of Taiwan, saw expenditure on advertising almost return to its pre-crisis levels. Indonesia showed the largest increase in spending, up 40% over 1998, followed by South Korea at 33% and Thailand up 31%. Taiwan was down largely due to the major earthquake in September, but still spent a total of almost 90% more than 1997. Observers believe that the turn-around year of 1999 will be followed by a year of double-digit increases in 2000. The largest advertising market in Southeast Asia is the Philippines at US$1.34 billion, followed by Thailand at 1.1 billion, Indonesia at $730 million, Singapore at $721 million, Malaysia at $663 million and Vietnam at $76 million. The Internet and telecommunications provided major increases in expenditures to boost several key markets.
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