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BizBriefs
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2007-02-11 00:07:50-05
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MCN Selected as DTAC Thailand Search Platform
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Bangkok Feb. 11: Mobile Content Networks, Inc. (MCN), a leading provider of mobile search solutions, today announced it was chosen as the real-time mobile search solution platform for Total Access Communications Plc (DTAC), one of Thailand's largest mobile phone operators with over twelve million subscribers. The solution, built in partnership with DTAC in four weeks, represents the next generation of mobile search where the content providers are queried in real-time with MCN's MobileSearch.net platform. "We are focused on how to fulfill our customers' needs on finding the right content, and found it necessary to build search capabilities in the Thai language that can search multiple local content providers. To serve the hundreds of thousands of visitors to our mobile portal, we needed a flexible, reliable and scalable search solution to serve as the single point of access for mobile content. MCN was able to offer a unique real-time solution in the Thai language with features and user experience that meets and exceeds the expectations of our customers. DTAC customers demand the fastest and freshest aggregated content, but they also demand relevance and easy accessibility," says Thinakorn Thianprathum, DTAC Department Director, Product Development. "MCN's turnkey mobile search platform enabled the DTAC portal to connect directly to a wide variety of content sources, with a cost-effective implementation in less than a month." MCN MobileSearch.net is the industry's first real-time search platform designed for the unique needs of the mobile marketplace. The platform is based on a federated search technology that enables a broad range of vertical and horizontal search experiences. Content is connected directly from a wide variety of sources, and new content channels and monetization methods can be quickly added and updated. "MCN continues to innovate mobile search solutions that support the world's fastest growing mobile markets," said Marc Bookman, CEO of MCN, Inc. Our real-time search management platform enables mobile brands to build the most usable search solutions in a fraction of the time it takes traditional search engine providers."
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